Create and publish social content with confidence in the new Composer. Its full-screen compose experience displays a preview of your post on each social network while you’re crafting it.
To get started, simply click in the upper-right corner of the screen and choose Compose.
The bar at the top of the Compose window displays the networks you're posting to. Click on + Choose profile to reveal the Profile Picker, which allows you to choose one or more networks to which to publish.
Character count is reflected in the lower right corner of the Compose box. This changes dynamically as you add additional networks, and it updates in real-time as you type your message.
Note: Note: Additional character restrictions can exist per each network. For example, Twitter has a limit of 23 characters for all URLs, both in long-form and as a shortened link.
Additional post options are found in the lower-left corner of the Compose box.
Clicking the smiley face icon allows you to include emoji in your post. You can also search and add Emojis by starting to type with ':' and then the emoji name.
To begin, click on Add Media button below the compose box and you will be given four options:
- Upload Media: Upload / drag and drop images and videos from your system
- Search: Search and use from among hundreds of royalty-free images from Unsplash and Pixabay. You can also connect your Dropbox, Box or Google Drive to search and use your stored images
- GIPHY: Search and use free GIFs from the Giphy library
- Content Pool: Choose images from the repository of media your team maintains inside Statusbrew's cloud storage - Content Pool
For images, hovering over the thumbnail preview highlights the option to Edit or Remove the image.
Select Edit Media to open Image Editor to Crop & Edit Image to required aspect ratios, filters or adding text banners.
Once you've finished editing your image, simply click Save. Your newly-edited image will appear in the thumbnail preview.
Tip: When multiple images are attached, drag-and-drop them to reorder them in your posts.
There are two ways to add links you want to share:
- Share links along with media.
For this, enter the links as a part of the text in the Compose box
This will not generate the metadata preview of the link as the added media will be given priority while being shared on social networks.
- Share Links with their metadata preview.
For this, click on Add URL/Link button and enter the link
Any metadata gathered from the link entered will also display as a link preview.
To edit metadata, click on the Customize Link Preview button beneath the preview.
Note: Link customization is only available on LinkedIn and Facebook Pages with verified domains.
Clicking Shorten Links automatically shortens included links.
Use the Campaign URL Builder to add preferred UTM campaign parameters to your shortened links so you can track custom campaigns in analytics.
Note: If you have a vanity bit.ly link shortener, you may connect your account to Statusbrew.
To do so, read Bit.ly integration for Publish link shortening.
Customizing for Each Social Network
Clicking on Customize for Each Network button on the top-right of the compose box will split your chosen social networks into separate tabs.
This is useful when you want to start with a common text for all your posts and then customize them to:
- Add network-specific hashtags
- Mentioning other users/pages
- Change links/media for each network
- Resize media to suit specifications for each network using our in-app image editor and more.
Simply switch to the required social tab and update text, media or links. It will only reflect the changes to that network's posts and changes are dynamically updated in the post previews on the right side.
Mentioning Other Users
When creating posts, you’ll sometimes want to mention other users. Each network has its own specifications, and some won’t allow tagging users together, for example, you won’t be able to tag someone on Twitter and Facebook at the same time.
To do this, we recommend using the Customize for Each Network button.
Facebook, Twitter, LinkedIn
Simply switch to respective tab and search for the user by starting to type with '@' followed by the name/username. You will be able to tag people and pages via a dropdown.
Instagram does not allow third-party apps like Statusbrew to tag individuals or businesses.
Although if you type a username (eg. @statusbrew) in the text field for Instagram, it will hyperlink to that profile in your published post caption.
Get hashtag suggestions for your posts, just type '#' followed by the keyword and pick the relevant hashtag from the displayed list.
Note: Only Twitter posts currently support this feature.
Tags are not visible on your posts, but they help you categorize them. Use tags to analyze the performance of your published content in Statusbrew's Reports.
Click on Add Tag button, select the tag(s) to add to your post, and then click Save.
When a Facebook Page or LinkedIn Page is selected, select Audience Targeting to select specific user sets who will be able to see your posts in their feeds or on the Page's timeline. The posts will be hidden from the audience outside the target user set.
Branded Content (Facebook)
With branded content, publishers can Tag their partners in branded content posts, which can be either organic or ads. Both parties will get insights about reach and engagement with these posts.
If you have a Branded Content partnership, you can select and search for your partner to Tag them in your posts.
Dark Posts (Facebook)
In case you want to hide your Facebook posts or ads from your timeline, you can enable the Dark Post option.
This is particularly useful for organizations where a separate team takes care of setting up the audience and ad budget for the posts natively from Facebook business manager.
Promote Posts (Facebook)
If you'd like to schedule a Facebook promoted post (ad), you can use the Boost Post button.
Read about Scheduling Facebook Ads for details.
Note: Connecting your Facebook Ad Account to Statusbrew is essential to Boost Posts.
Send or Schedule the Post
Once your post has been crafted, you have a few ways to manage how it will be published.
To publish the post right away, click Send Now in the bottom-right corner.
To schedule the post, click Schedule for Later.
Time-sensitive content like posts surrounding a promotion or campaign is best suited for scheduling. Select a Custom Date and Time to publish the post.
Most content, such as tips about your product or evergreen blog posts, are not time-sensitive.
This content would be best suited for Schedule by Category. Read more about Categories.
Click Done, and then click Schedule.
To save the post as a draft, or if you want to remain in the Composer and continue sending or scheduling posts, click the drop-down arrow next to Post Now (or Schedule) and select Save as Draft.
You can also Send posts for Approval to your team before they're Published.
Continue on to learn about the Planner and Calendar, which gives you a birds-eye view of all of your posts, so you can effectively manage your content strategy.