The Facebook reports give you an aggregated analytics of all the Facebook pages in a group over the chosen date range. This can be filtered by a particular Facebook page. All reports are exportable in the form of PDF or CSV (Excel) formats.
All the graphs can be customized as per choice to Bar, Line, Area or Tabular form.
This section summarizes your key statistics across all Facebook pages in the current group.
Total Followers Gained: The total number of fans gained in the report period across Facebook pages.
Engagements: The total number of engagements for Facebook pages. See Engagements section below for more details.
Impressions: The number of times your content was served to users on Facebook.
Posts: The total number of public posts your pages sent on Facebook.
This section helps you visualize trends in how your audience engages with your content across Facebook pages, along with change as compared to the corresponding previous period and % change.
Engagement is an aggregate number of reactions, comments, shares, and clicks on your Facebook posts during the report period.
This section helps you visualize trends in your content viewed by your audience across Facebook, along with change as compared to the corresponding previous period and % change.
Impressions are the number of times any content associated with your Page was seen in News Feed, ticker, or on visits to your Facebook Pages. These account for both people who have liked your Pages and those who haven't.
This section breaks down your fan growth across Facebook, along with change as compared to the corresponding previous period and % change.
New Facebook Fans and the number of Likes (paid or organic) on your Facebook Pages minus the number of Unlikes in the report period.
This section breaks out the published posts across Facebook pages during the report period, along with change as compared to the corresponding previous period and % change.
This section helps you know if your posts are targeting the desired audience.
Page Fans City gives the top cities the people who like your Facebook page are from along with the count from each city on hovering the mouse pointer.
Page Fans Country gives the top countries the people who like your Facebook page are from along with the count from each country on hovering the mouse pointer.
Page Fans Age & Gender gives the number of male and female fans across different age groups.
Page Fans Language provides a % pie chart of the native languages of people who like your Facebook page.
Top Engaged Posts
This section provides you with the posts with maximum engagement published during the selected date range along with their likes, share, comments, click and impressions.
This can be exportable in the form of a CSV (excel) file from the three-dot menu on the right.
Understand the quantum of positive, neutral or negative emotions of your consumers in incoming social conversations from your Facebook posts and analyze their perception towards your marketing campaigns.
Stats By Channel
This section allows you to compare key metrics across all your Facebook pages in a group against each other.