The Instagram business reports give you an aggregated analytics of all the Instagram business profiles in a group over the chosen date range. This can be filtered by a particular Instagram profile. All reports are exportable in the form of PDF or CSV (Excel) formats.
All the graphs can be customized as per choice to Bar, Line, Area or Tabular form.
This section summarizes your key statistics across all Instagram profiles in the current group.
Total Followers Gained: The total number of followers gained in the report period across Instagram profiles.
Engagements: The total number of engagements for Instagram profiles. See Engagements section below for more details.
Impressions: The number of times your content was served to users on Instagram.
Posts: The total number of public posts, images, and videos, your profiles sent on Instagram.
This section helps you visualize trends in how your audience engages with your content across Instagram profiles, along with change as compared to the corresponding previous period and % change.
Engagement is an aggregate number of Likes and Comments you received on your Instagram media during the report period.
This section helps you visualize trends in your content viewed by your audience across Instagram, along with change as compared to the corresponding previous period and % change.
Impressions are the number of times your posts were displayed to a user. Only includes impressions achieved organically. Instagram impressions are only available for Instagram Business Profiles.
This section breaks down your followers' growth across Instagram across all days along with change as compared to the corresponding previous period and % change.
This section provides the number of Instagram Media and Videos you sent during the report period, along with change as compared to the corresponding previous period and % change.
This section helps you know if your posts are targeting the desired audience.
Page Followers City gives the top cities the people who follow your Instagram profile are from along with the count from each city on hovering the mouse pointer.
Page Followers Country gives the top countries the people who follow your Instagram profile are from along with the count from each country on hovering the mouse pointer.
Page Followers Age & Gender gives the number of male and female followers across different age groups.
Page Followers Language provides a % pie chart of the native languages of people who follow your Instagram profile.
Top Engaged Posts
This section provides you with the media with maximum engagement published during the selected date range along with their likes, comments, and impressions.
This can be exportable in the form of a CSV (excel) file from the three-dot menu on the right.
Understand the quantum of positive, neutral or negative emotions of your consumers in incoming social conversations from your Instagram posts and analyze their perception towards your marketing campaigns.
Stats By Channel
This section allows you to compare key metrics across all your Instagram profiles in a group against each other.