Category Insights help you measure the performance of each category being used while scheduling a post within Statusbrew.
Category Insights are available in Essential plan and above. See full feature comparison of Statusbrew plans here.
Admin, Primary Owner, Owner, and users with View Reporting permission for a particular profile/profile group can access reports. To view Category Insights,
- Click on the Home in the top left of your screen to open Statusbrew Home and click on Reports
- Under the Reports section, click on Category Insights
You can filter the Categories by social profiles & profile groups and set a custom date range according to your preference.
Analyze Category Performance
Category Performance gives you the total post count and average data of metrics (like clicks, comments, engagement, etc) associated with a particular category. You can also export the report for the widget Category Performance in the form of CSV by clicking on the three-dot menu beside the widget.
The average value for a particular metric is calculated by dividing its total value with the number of posts published with the same category during the given period.
Average Clicks: Get the average number of clicks received on posts published under a particular Category
Average Comments: The average number of comments received on posts published under a particular Category
Average Engagements: The average number of engagement received on posts published under a particular Category
Average Impressions: The average number of impressions received on posts published under a particular Category
Average Likes: The average number of likes received on posts published under a particular Category
Average Reach: The average number of people reached via posts published under a particular Category
Average Shares: The average number of shares received on posts published under a particular Category
Average Video Views: The average number of video views received on posts published under a particular Category
Post Count: The total count of posts published under a specific Category on a particular profile/profile group
- Click on any metric to rearrange your list in an ascending or descending order respectively
- Click to expand each Category report and find more details like Category Stats, Usage Frequency (showing the number of times this Category was used), and each post published under this Category. Get detailed insights for each post by simply clicking on any post to get metrics such as engagement, likes, reach, and more for that particular post.
Category reports can be exported in the form of a PDF.