Hashtag Insights helps you to measure the performance of your most engaged hashtags.
Hashtag Insights are available in Essential plan and above. See full feature comparison of Statusbrew plans here.
Admin, Primary Owner, Owner, and users with View Reporting permission for a particular profile/profile group can access reports. To view Hashtag Insights,
- Click on the Home button in the top left of your screen to open Statusbrew Home and head to Reports
- Under the Reports section, click on Hashtag Insights
In Hashtag Insights, you can filter the hashtags by profile/profile groups and set a custom date range according to your preference. Click here to learn more about Profile Groups.
Analyze Hashtag Performance
Hashtag Performance gives you the total post count and average data of metrics (like clicks, comments, engagement, etc.) for a specific hashtag on a particular post in a profile. You can also export the report for the widget Hashtag Performance in the form of CSV by clicking on the three-dot menu beside the widget.
The average value for a particular metric is calculated by dividing its total value with the number of posts published with the same hashtag during the given period.
Average Clicks: The average number of clicks received on posts published with a particular hashtag
Average Comments: The average number of comments received on posts published with a particular hashtag
Average Engagements: The average number of engagement received on posts published with a particular hashtag
Average Impressions: The average number of impressions received on posts published with a particular hashtag
Average Likes: The average number of likes received on posts published with a particular hashtag
Average Reach: The average number of people reached via posts published with a particular hashtag
Average Shares: The average number of shares received on posts published with a particular hashtag
Average Video Views: The average number of video views received on posts with a particular hashtag
Post Count: The total count of posts published with a specific hashtag on a particular profile
- Click on any metric to rearrange your list in an ascending or descending order, respectively.
- Click to expand each hashtag to find more details like Hashtag Stats, Usage Frequency (showing the number of times this hashtag was used), and each post published using this hashtag. Get detailed insights for each post by simply clicking on any post to get metrics such as engagement, likes, reach, and more for that particular post.
Hashtag Reports can be exported in the form of a PDF.