Overview Report (Cross-Network Report) provides a high-level overview and aggregated analytics of all the profiles in a Statusbrew Organization, giving you the overall social performance and health of your brand.
Overview Reports are available in Standard plan and above. See full feature comparison of Statusbrew plans here.
Admin, Primary Owner, Owner, and users with View Reporting permission for a particular profile/profile group can access reports. To access Overview Report,
- Click on the Home button
in the top left of your screen to open Statusbrew Home and click on Reports - Under the Reports section, click on Overview
You can filter the report for a particular social Profile / Group. Learn More
Compare the change in performance by using the Compare to feature in the date selector.
The Change and % Change parameter for each metric gives you a better idea about the current traction around your brand.
Here are the widgets available in the Overview/Cross Channel Report:
Activity
This widget summarizes your key statistics across channels.
Total Followers Gained: The total number of fans or followers gained in the reporting period across Twitter, Facebook, Instagram, and LinkedIn.
Engagement: The total number of engagements across Twitter, Facebook, Instagram, and LinkedIn. See the Engagements section below for more details.
Impressions: The number of times your content was served to users on Twitter, Facebook, LinkedIn, and Instagram.
Posts: The total number of public posts your profiles sent across Twitter, Facebook, Instagram, and LinkedIn.
Engagements
This widget helps you visualize trends in how your audience engages with your content across channels, along with change as compared to the corresponding previous period and % change.
Facebook Engagements: The aggregate number of reactions, comments, and shares on your Facebook posts during the reporting period.
Twitter Engagements: The aggregate number of times a user interacted with your Tweets. The interactions include clicks anywhere on the tweet, retweets, replies, likes, links, cards, hashtags, embedded media, username, or profile photo during the reporting period.
Instagram Engagements: The aggregate number of Likes and Comments you received on your Instagram media during the reporting period.
LinkedIn Engagements: The aggregate number of Likes, Comments, Shares, and Clicks on your Company posts.
Total Engagements: The total number of engagements across Twitter, Facebook, Instagram, and LinkedIn during the reporting period.
Posts
This widget breaks out the published posts across channels, along with change as compared to the corresponding previous period and % change.
Facebook: The number of posts published by your Facebook Pages during the reporting period.
Twitter: A total of all your outbound Tweets, excluding replies, during the reporting period.
Instagram: The number of Instagram Media and Videos you sent during the reporting period.
LinkedIn: The number of posts published by your Company Page during the reporting period.
Total Posts Sent: The total number of public messages your profiles sent across Twitter, Facebook, Instagram, and LinkedIn.
Audience Growth
This widget breaks down your fan growth across channels, along with change as compared to the corresponding previous period and % change.
New Facebook Fans: The number of Likes (paid or organic) on your Facebook Pages minus the number of Unlikes in the reporting period.
New Twitter Followers: The number of new Twitter followers gained across all days in the reporting period.
New Instagram Followers: The number of new Instagram followers gained across all days in the reporting period.
New LinkedIn Followers: The number of new LinkedIn followers gained across all days in the reporting period.
Total Fans Gained: The total number of new fans or followers gained in the reporting period across Twitter, Facebook, Instagram, and LinkedIn.
Impressions
This widget helps you visualize trends in your content viewed by your audience across channels, along with change as compared to the corresponding previous period and % change.
Facebook Impressions: The number of times any content associated with your Page was seen in News Feed, ticker, or on visits to your Facebook Pages. These account for both people who have liked your Pages and those who haven't.
Twitter Impressions: The number of times a user was served your organic Tweets in their timelines or search results on Twitter.
LinkedIn Impressions: The number of times your Company Page or any Company Page Shares were seen by LinkedIn members. This includes impressions achieved both organically and through sponsored (paid) campaigns.
Instagram Impressions: The number of times your posts were displayed to a user. It only includes impressions achieved organically.
Total Impressions: The total number of impressions across Facebook, Instagram, LinkedIn, and Twitter.
Reach
The widget section gives a count of the total number of unique people who saw your content along with change as compared to the corresponding previous period and % change.
Facebook: The total number of unique people who saw your content on Facebook
Instagram: The total number of unique people who saw your content on Instagram
Sentiment Analysis
Track the sentiment on incoming messages, comments, or tweets grouped by positive, neutral or negative emotions and analyze your customer's opinion towards your marketing campaigns.
Stats By Channel
This widget allows you to compare key metrics (Impressions, Engagement, etc) across all your profiles and pages against each other.
Total Followers: The total number of fans or followers gained in the reporting period.
Total Followers (% Change): The total % change of fans or followers in the reporting period.
Note:
All the graphs can be customized as per choice to Bar, Line, Area, or Tabular form. This report can be exported in the form of a PDF.