Statusbrew provides its users with a robust set of custom Content Tagging tools for categorizing the outbound and inbound content from Statusbrew’s Compose and Engage Inbox. The Tag hierarchy is designed in a way you can create a Parent Tag and a Child Tag for better filtering and analytics.
- Parent Tags are used for defining a broader category of tags and can hold a bunch of tags representing the sub-categories of the broader category.
- Child Tags are more specific tags for the various sub-categories of the parent tag.
For Instance - - There can be a parent tag for customer feedback, and the child tags can be used to specify if the feedback is positive or negative
- Bug is a parent tag - being a broader category and child tags can be used for different sorts of bugs
Use Statusbrew’s Content Tagging feature to:
- Ensure a healthy mix of content by quickly categorizing the posts based on content type (promotional, curated, or community-building)
- Comprehend how content resonates with target audiences
- Make better-informed decisions by tracking the success of your published content
- Track the success of marketing campaigns, as well as the messages about campaigns, events, and branded hashtags
- Align your support processes, share responsibilities, and seamlessly collaborate with your team
- Categorize feedback and sentiment around a product, service, or initiative
For instance, if you are a product developer, you might use tags to keep track of customer feedback or Bugs to evolve your product based on customer needs. Or if you're a social channel manager, you could apply tags to keep track of engagement for specific campaigns.
Note:
Only Admins and Owners of a Statusbrew Space can Create, Archive & Edit Tags. Any team member can apply tags.
This Content Tagging guide would help you get started with:
1. Creating a New Tag
2. Editing a Tag
3. Archiving a Tag
4. Unarchiving a Tag
Applying tags in Statusbrew
1. Creating a New Parent Tag
To create a new tag,
- From the left nav of Statusbrew dashboard, click on Settings > Tags
- Now click on the Add Tag button
- Enter a tag name, add the description for the tag (for the information of other team members) and choose the desired color for your tag
- Click on the Add button
2. Creating A New Child Tag
To create a new child tag,
- From your Statusbrew dashboard, click on Settings > Tags
- Now click on the Add Tag button
- Enter a tag name, description and choose the desired color for your tag
- Now select the desired Parent tag from the dropdown
- Click on the Save button
3. Editing a Tag
To edit a tag,
- Go to the list of Active Tags
- Choose the Tag you want to edit and click on the three dots beside it
- Click on the Edit option
- The Edit Tag screen would pop up where you can choose to edit the Name, Description and Color of the Tag. Editing the Tag Name will not affect your tag data
- Click on the Update button to save the changes
4. Archiving a Tag
You can hide the unused tags from the list of Active Tags by archiving them.
To archive a tag,
- Go to the list of Active Tags
- Choose the Tag you want to archive and click on the three dots beside it
- Click on the Archive option
Note:
Archiving cleans up your tag list without deleting historical tag data.
4. Unarchiving a Tag
Unarchive tags at any time to restore them to the list of Active Tags and to view them in your Analytics.
- Scroll to the bottom of the Tags list to view all your Archived Tags.
Click on the drop-down arrow of the Archived Tags - Go to the Archived Tag that you want to activate.
Click on the three dots beside it. Click on Activate
Note:
Unarchiving a Tag will make it available in all filters and can be applied to any future posts or conversations.
Applying tags in Statusbrew
1. Applying a Tag to a Post
There are three ways to apply tags to a post within Statusbrew - from Compose and from Planner
I) From Compose:
Start by Applying Tags to outgoing posts from the Composer.
- From Statusbrew Home, click on Compose
- Go to Add Tags and click the drop-down
- Search and select the desired tag
- Schedule or send the post for approval
Tags act as labels that assist you in categorically analyzing your posts.
Note: Statusbrew fetches the posts (last 30 days) that you have published natively through social media platforms. Thus, for the posts that have not been published via Statusbrew, even on them, Tags can be applied, and a cumulative Tag report can be viewed.
II) From Planner:
If, in case, you missed applying the tags while creating the post, you can still add them to your posts from the Statusbrew Planner.
- From Statusbrew Home, click on Publish
- Click any post in the Planner to load its detailed view
- Go to the Tags option and click on the + Add Tags button
- Then search and select the tag(s) to add to your post, and click Update
Note:
Tags can be viewed on individual posts making it easier for members in an organization to filter all the posts and their data in Planner and Statusbrew Reports, respectively.
III) From Engage
You can apply tags to your posts from engage as well
- Go to engage
- Click on any conversation from the conversation stream to open its detailed view
- Click on the Tag icon appearing next to View comments
- Now search and select the Tag(s) and click on Update
2. Applying Tags to organize Engage Inbox
With a huge increase in incoming social messages, it becomes essential to streamline your message management and facilitate seamless team collaboration in order to execute a successful engagement strategy as a team.
Statusbrew allows you to add custom Tags to every incoming message or reply sent out in Engage Inbox. To start tagging,
- From Statusbrew Home, click on Engage
- Click on any conversation from the conversation stream to open its detailed view
- Click on the Tag icon appearing next to the message
- Now search and select the Tag(s) and click on Update
You can filter all the conversations by a Tag in Engage.
Contact Tags
Contact Sidebar also allows you to add tags to your contacts. Adding Tags to your contacts makes it easier to segment contacts based on their current stage in the sales or marketing funnel.
You can apply tags like Influencer, Lead, Client, etc., to categorize and effectively manage the conversations. Also, you can use parent and child tags for more clarity. For instance - You can create a parent tag as Influencer and then use child tags to categorize them based on the number of followers.
Learn more: How To Use Contact Sidebar For CRM
Note:
Tags can also be applied automatically using rule engine in Statusbrew.
Now that you’re tagging and organizing your inbound messages and published posts, you can further get a summary of content tagged from Compose and Engage Inbox. The Tag Insights in Statusbrew provides a comprehensive breakdown of each tag and enables social media managers to better understand the message volume, performance patterns, and campaign effectiveness.
Tag Reports can be exported in the form of a PDF.