The Tag Insights lets you analyze the effectiveness of your inbound and outbound tag activity with insights on reach, volume, and performance patterns.
Tag Insights are available in Standard plan and above. See full feature comparison of Statusbrew plans here.
Admin, Primary Owner, Owner, and users with View Reporting permission for a particular profile/profile group can access reports. To view Tag Insights,
- Click on the Home button
in the top left of your screen to open Statusbrew Home and click on Reports - Under the Reports section, click on Tag Insights
Learn more about Content Tagging here.
In this article:
Analyze Tagged Posts
If you’re applying tags to categorize published content (Outbound Posts), the Tag Insights provides engagement metrics like:
Outbound Impressions
Get the total number of impressions received for posts with a particular tag across different social profiles for the selected time period.
Outbound Engagements
Get the total number of engagement received for posts with a particular tag across different social profiles for the selected time period.
Outbound Clicks
Get the total number of clicks received for posts with a particular tag across different social profiles for the selected time period.
Analyze Tagged Messages
If your team is primarily applying tags to organize incoming (Inbound) messages in the Engage Inbox, the report provides these widgets:
Inbound Messages
Categorize all your incoming conversations (comments, messages, etc) in Engage using tags and view all the tags at once for a broad view of incoming message volume over time. You can also export this data by clicking on the three-dot menu beside the widget and selecting Export as CSV.
Inbound Sentiment Analysis
Track the sentiment on tagged inbound conversations and analyze your customer's reactions towards your brand.
You can further filter Tag Insights by a specific Profile, Profile Groups, or a Tag.
Learn more about Profile Groups in Statusbrew.
Analyze Post Performance By Tag
This widget gives you a quick comparison of tags by displaying post count and average data of metrics (clicks, comments, engagement, impressions, likes, reach, shares, video view) with a specific tag on a particular profile. You can also export the report for the widget Post Performance by Tag in the form of CSV by clicking on the three-dot menu beside the widget.
Note:
The average value for a particular metric is calculated by dividing its total value with the number of posts published with the same tag during the given period.
Average Clicks: The average number of clicks received on posts with a particular tag
Average Comments: The average number of comments received on posts with a particular tag
Average Engagements: The average number of engagement received on posts with a particular tag
Average Impressions: The average number of impressions received on posts with a particular tag
Average Likes: The average number of likes received on posts with a particular tag
Average Reach: The average number of people reached via posts with a particular tag
Average Shares: The average number of shares received on posts with a particular tag
Average Video Views: The average number of video views received on posts with a particular tag
Post Count: The total count of posts published with a specific tag on a particular profile
Click on any metric to rearrange your list in an ascending or descending order respectively.
Click to expand each tag to find more details like Tag Stats, Usage Frequency (showing the number of times this tag was used), and each post listed under this tag. Get detailed insights for each post by simply clicking on any post to get metrics such as engagement, likes, reach, and more for that particular post.
Note:
Tag Reports can be exported in the form of a PDF.