When brand profiles on social media get a ton of engagement, they are easily targeted by spammers. These spammers use your reach and your comment section to steal the audience's attention. Usually, spammers post comments with links to their products or websites that have nothing to do with your brand or your content.
Having a lot of spam on your social media content can hamper user engagement and experience. Although each social network provides some sort of spam management features, they might not work as expected. On the other hand, Statusbrew provides a completely automated spam management solution.
Before we continue, read -
In this article, we are going to cover some of the best practices for "Spam Management" using Statusbrew's Rule Engine.
Best Practices For Spam Management Using Rule Engine
We will take a look at a few basic things you can do to efficiently deal with spam on social media profiles with Statusbrew.
- All Round Profanity Removal
- Network-Specific Spam Action
- Tagging Spam
- Closing Spam Conversations
- Retrospection & Re-evaluation
All Round Profanity Removal
Removing profanity is the first step of spam management. As a brand, you would want to create a safe space for your brand audience to engage with your content and amongst one another. Profane comments can put off a lot of potential customers and hamper your brand image.
To set up an all-round profanity filter for social profiles,
- Go to Statusbrew Home and click on Rule Engine
- To add a new rule, click on the Add New Rule button in the top right corner & give your new rule a name (Something like "all-round profanity")
- For data sources, Select all your desired connected social profile(s) & profile groups
- Add Trigger type message received
- In Filters, add the condition Message Content and in the IN (=) field, enter the profane words (press enter after each word) that you would like to be removed from your social profiles.
You can use this blocked keyword list for reference: Download Blocked Profanity Keywords - In Actions, select Hide comment
- Click on Submit
Tip:
LinkedIn doesn't support hiding comments. You would need to select Delete the message actions for the above rule to work with LinkedIn. You can either delete profane comments across all profiles but we suggest that you hide comments on other networks and create a separate rule for LinkedIn using the same steps above.
Network-Specific Spam Action
Depending on the social network and your brand industry, you can be targeted by various kinds of spam on different networks. Hence you can create network-specific rules to manage spam.
For this, you can follow these steps:
- Monitor the spam you are getting on any particular social profile. Take note of the repetitive keywords common in the spam messages
- Once ready with the list, click the Statusbrew icon in the top left of your screen to open Statusbrew Home and click on Rule Engine
- To add a new rule, click on Add new rule button in the top right corner & give your new rule a name (Something like "marketing spam Instagram")
- Select the desired social profile(s) & profile groups
- Add the trigger type as message received
- In Filters, add the condition Message content and in the IN (=) field, enter the keywords that you would like to be removed from your social profiles.
(press enter after each word)
Ref Lists: Marketing Spam; Pharma, Gambling & Adult Video Spam; Real-estate & Finance Spam. - In Actions, select Hide comment
- Click on Submit
Tagging Your Spam
The above two practices of dealing with spam on social work great but if you want to make sure that these rules are working correctly and want to track the spam you are getting on social media, you can use this practice.
If you configure your rule to add a tag to the messages it recognizes as spam, you can head to Tag Reports and see detailed insights about your spam.
To add tags to the spam automatically,
- Open Statusbrew Home and click on Rule Engine
- Edit an existing rule via the three-dot menu beside the rule or create a New Rule
- Add Action - Ad tags and select the desired tag
- Select the tags that you want to add from the drop-down.
- Click Submit to update your rule
Closing Spam Conversation
Over time, you would have a lot of conversations to deal with in Engage. Having a clear inbox provides a good workflow. It is a good practice to add the close conversation action to your spam rules to keep your inbox clutter-free.
To add the close conversation actions to your spam management rules,
- Open Statusbrew Home and click on Rule Engine
- Edit an existing rule via the three-dot menu beside the rule or create a New Rule
- In Actions, select Update conversation state and select Closed from the drop-down menu
- Click Submit to update your rule
Retrospection & Re-evaluation
Another best practice is to schedule a retrospection and re-evaluation of the working of your spam management setup in Statusbrew. There are mainly two things you should consider during this practice:
1. See if there are any new spam messages that need to be dealt with. Modify your rules to add the new spam keywords if there are any.
2. Go through the hidden conversations to see if there are any non-spam conversations on the list. If so, unhide those comments and tweak your keyword list in order to correct the working of your spam management rule
Learn how brands are handling spam comments and mastering user engagement on social.
How To Deal With Comments On Social?