Social Listening in Statusbrew can be very beneficial for understanding the market for your brand. It can also be strategically used to understand your competitors. Having a clear picture of your competitors gives you the ability to clearly estimate where your brand fits in the marketplace.
Setting up competitor keywords in Statusbrew social listening can help you stay updated in real-time with what is happening out there with your competitors. Are they coming up with new products? Are they launching new campaigns?, Or they being grilled by media?
Before we begin, make sure you've read:
In this article, we are going to discuss some of the best practices to set up competitor keywords as Listening Queries in Statusbrew Engage.
Best Practices For Setting Up Competitor Keywords
Here are the few things you can do to set up social listening to provide the best information about your competitors through social media.
Social listening works only on Twitter so make sure that the competitor brand has a good Twitter presence for this to work well.
Quick Tip: Look At Brands In Your market Segment
Set up social listening for brands that are in direct competition in your market segment. It is advised not to consider brands that are not at your scale to be direct competitors. For eg, an e-commerce platform should not add amazon as a competitor for social listening (although it can be added for industry news)
1. Set A Separate Keyword List For Each Competitor
If you are just starting or this is the first time you are setting up competitor keywords in Statusbrew Listen, we recommend that you create separate keyword lists for various brands and add the types of keywords mentioned below.
2. Add Competitor's Brand Names, Product Names, & All Handles
The first thing you should add in the competitor keyword list is the competitor brand names, the names of their different products that you are interested in, as well as their social handles. Add the support and other handles (If any) as well.
3. Add Competitor Brand's Slogans & Hashtags
Brand identity today stands on the slogans, and hashtags when it comes to social media. Add them too, as audience sentiments revolve around them. You'll be surprised by the amount of data you can collect from this.
4. Add Competitor Campaign Slogans & Hashtags
Next, you can add the hashtags and names of the campaigns your competitor brand is running. Note that you may need to update these frequently so add them to the end of the list for convenient updating workflow.
5. Add Names & Handles Of Competitor's CEO, Executives & Spokespersons
Also, you should add all the personnel such as the CEO, Executives, and PR & spokesperson to get insights into the company. You may also have a chance to get some information beforehand for you to stay ahead of the competition.
This is a suggested way of setting up competitor listening in Statusbrew. You can use it as per your requirement. Social listening in Statusbrew is quite versatile and can be set up according to any type of workflow and marketing needs.