Statusbrew now offers over 180 metrics that you can leverage to create the type of social media reports you always wanted. These metrics give you complete oversight over your business profiles & prospects. Using these metrics you can craft fully customizable reports that showcase the value of social media to all stakeholders and clients, in a format that makes sense to everyone.
Must read: Introduction To All New Reports Lab & Widgets (Beta)
This article lists all the metrics available to you in Statusbrew Reports Lab, along with their descriptions.
In this article:
Engagement Metrics
Social Profile Metrics
Post Metrics
Facebook Metrics
Facebook Page Metrics
Facebook Post Metrics
Instagram Metrics
LinkedIn Metrics
YouTube Metrics
Google My Business Metrics
It's a very long list, click on the above links to jump to the metrics of your choice.
Engagement Metrics
Analyze how well your brand and your team are responding to messages on social. These metrics help you gauge your team's performance, discover opportunities to manage the team's workflow better, and allocate proper resources for unparalleled social care.
| S.No | Metric | Description |
| 1 | Brand Keyword Conversation Total | The total number of conversations received for your target keyword during the selected time period. |
| 2 | Conversation Total Closed | The total number of conversations closed by a particular team member, grouped by the date the conversation closed. |
| 3 | Conversation Close Time (seconds) | The amount of time taken (in seconds) by a particular team member to close conversations, grouped by the date the conversation closed. |
| 4 | Conversation Total Replies | The total number of conversations a particular team member has replied to, grouped by the date of the conversation response. |
| 5 | Conversation Reply Time (seconds) | The amount of time (in seconds) it takes to reply to a conversation at any point by a team member, including their first response, grouped by the date the conversation started. |
| 6 | Conversation Total | The total number of conversations initiated by any new inbound direct message, comment on your post, or a rating on your business grouped by the date the conversation started. |
| 7 | Inbound Messages | The number of conversations initiated by any inbound conversation (a direct message, comments on your post, or a rating on your business) grouped by the date the conversation started. |
| 8 | Inbound Messages Total | The total number of incoming conversations (comments, messages, etc.) in Engage that are labeled using tags for a broad view of message volume over time. |
| 9 | Comments Total (Sent and Received) | The total number of comments received and sent across your connected social profiles. |
| 10 | Messages Total (Sent and Received) | The total number of private messages received and sent across your connected social profiles. |
Social Profile Metrics
Get combined and granular reports for all your social media profiles. Connect Facebook, Instagram, Twitter, GMB & LinkedIn pages along with your YouTube channel to create combined reports.
Metric Name: Followers
The number of followers across your connected social profile(s).
Metric Name: Engagement
The number of engagements across your connected social profile(s) during the selected time period.
Metric Name: Actual Growth
The follower growth (new follows minus unfollows) across your connected social profile(s) during the selected time period.
Metric Name: Followers Gained
The number of followers gained during the selected time period across your connected social profile(s).
Metric Name: Unfollowers
The number of followers lost during the selected time period across your connected social profile(s).
Metric Name: Profile Likes
The number of likes gained during the selected time period across your connected social profile(s).
Metric Name: Profile Comments
The number of comments received during the selected time period across your connected social profile(s).
Metric Name: Profile Shares
The number of shares received during the selected time period across your connected social profile(s).
Metric Name: Profile Clicks
The number of clicks received during the selected time period across your connected social profile(s).
Metric Name: Profile Impressions
The number of times your content was served to users across your connected social profile(s) during the selected time period.
Metric Name: Profile Reach
The number of unique people who saw your content across your connected social profile(s) during the selected time period.
Metric Name: Profile Saved
The number of times your posts across your connected social profile(s) were saved by people who want to revisit it at a later time.
Post Metrics
Measure and analyze your brand content and optimize it every time to get maximum engagement. Understand your reach, performance, and engagement for your posts & stories.
Metric Name: Post Likes
The number of likes received on the post.
Metric Name: Post Comments
The number of comments received on the post.
Metric Name: Post Shares
The number of shares received on the post.
Metric Name: Post Clicks
The number of clicks received on the post.
Metric Name: Post Impressions
The number of impressions received on the post.
Metric Name: Post Reach
The number of people reached via the post.
Metric Name: Post Engagement
The total engagement (likes + clicks + shares + comments + saves) received on the post.
Metric Name: Post Video VIews
The number of video views received on the Instagram post.
Metric Name: Post Saved
The number of times your post was saved by people who want to revisit it at a later time.
Metric Name: Post Total
The number of public posts published across your connected social profile(s).
Metric Name: Publish Moderation Action Time
The total amount of time spent (in hours) before moderating a post sent for approval.
Metric Name: Publish Moderation Action Time (seconds)
The total amount of time spent (in seconds) before moderating a post sent for approval.
Metric Name: Post Hashtag
The total post count and the average data of metrics (clicks, comments, engagement, etc.) for a specific hashtag on a particular post.
Facebook Metrics
Strategize and evaluate your marketing with the metrics that matter to your brand. Reporting on Statusbrew now offers insights for every activity, engagement, impressions, reach, growth, demographics, and a lot more.
Facebook Page Metrics
Metric Name: Facebook Page Actions Total
Description: The number of clicks on your Page's contact info and call-to-action button.
Metric Name: Facebook Page CTA Clicks Total
Description: The total number of clicks on the Page CTA button by people who are logged in to Facebook.
Metric Name: Facebook Page CTA Clicks Unique
Description: A unique number of clicks on the Page CTA button by people who are logged in to Facebook.
Metric Name: Facebook Page CTA Clicks By Site
Description: Number of people who are logged in to Facebook and clicked on the CTA button, broken down by www, mobile, API, or other.
Metric Name: Facebook Page CTA Clicks By Gender & Age
Description: Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group.
Metric Name: Facebook Page CTA Clicks By Country
Description: Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by country.
Metric Name: Facebook Page CTA Clicks By City
Description: Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by city.
Metric Name: Facebook Page Call Button Clicks Unique
Description: Number of people who logged in to Facebook and clicked the Call Now button.
Metric Name: Facebook Page Call Button Clicks By Gender & Age
Description: Number of people who logged in to Facebook and clicked the Call Now button, broken down by age and gender group.
Metric Name: Facebook Page Call Button Clicks By Country
Description: Number of people who logged in to Facebook and clicked the Call Now button, broken down by countries.
Facebook Customer Action Metrics
Metric Name: Facebook Page Actions Total
Description: The number of clicks on your Facebook page(s) contact info & call to action buttons.
Metric Name: Facebook Page Call Button Clicks By City
Description: Number of people who logged in to Facebook and clicked the Call Now button, broken down by city.
Metric Name: Facebook Page Call Button Clicks By Site
Description: The number of people who clicked your Page's phone number or Call Now button while they were logged into Facebook, broken down by the type of device they used.
Metric Name: Facebook Page Direction Button Clicks Unique
Description: Number of people who logged in to Facebook and clicked the Get Directions button.
Metric Name: Facebook Page Direction Button Clicks By Gender & Age
Description: Number of people who logged in to Facebook and clicked the Get Directions button, broken down by age and gender group.
Metric Name: Facebook Page Direction Button Clicks By Country
Description: Number of people who logged in to Facebook and clicked the Get Directions button, broken down by country.
Metric Name: Facebook Page Direction Button Clicks By City
Description: Number of people who logged in to Facebook and clicked the Get Directions button, broken down by city.
Metric Name: Facebook Page Direction Button Clicks By Site
Description: Number of people who logged in to Facebook and clicked the Get Directions button, broken down by www, mobile, API, or other.
Metric Name: Facebook Page Website Button Clicks Unique
Description: Number of people who logged in to Facebook and clicked the goto website CTA button.
Metric Name: Facebook Page Website Button Clicks By Gender & Age
Description: Number of people who logged in to Facebook and clicked the goto website CTA button, broken down by age and gender group.
Metric Name: Facebook Page Website Button Clicks By Country
Description: Number of people who logged in to Facebook and clicked the goto website CTA button, broken down by country.
Metric Name: Facebook Page Website Button Clicks By City
Description: Number of people who logged in to Facebook and clicked the goto website CTA button, broken down by city.
Metric Name: Facebook Page Website Button Clicks By Site
Description: Number of people who logged in to Facebook and clicked the Page CTA button, broken down by www, mobile, API, and others.
Metric Name: Facebook Engaged Users
Description: The number of people who engaged with your Page. Engagement includes any click.
Metric Name: Facebook Post Engagements
Description: The number of times people have engaged with your posts through reactions, comments, shares, and more.
Facebook Content Consumptions Metrics
Metric Name: Facebook Consumptions
Description: The number of times people clicked on any of your content.
Metric Name: Facebook Consumptions Unique
Description: The number of people who clicked on any of your content.
Metric Name: Facebook Consumptions By Type
Description: The number of times people clicked on any of your content, by type.
Metric Name: Facebook Consumptions By Type Unique
Description: The number of people who clicked on any of your content, by type.
Facebook Check-in Metrics
Metric Name: Facebook Places Check-in Total
Description: The number of times people checked into a place.
Metric Name: Facebook Places Check-in Total Unique
Description: The number of people who checked into a place.
Metric Name: Facebook Places Check-in Mobile
Description: The number of times people checked into a place using mobile phones.
Metric Name: Facebook Places Check-in Mobile Unique
Description: The number of people who checked into a place using mobile phones.
Metric Name: Facebook Places Check-in By Gender & Age
Description: Gender and age of people who checked in at your Place.
Metric Name: Facebook Places Check-in By Locale
Description: Top locales of people who checked into your Place.
Metric Name: Facebook Places Check-in By Country
Description: Top countries of people who checked into your Place.
Facebook Customer Feedback Metrics
Metric Name: Facebook Negative Feedback
Description: The number of times people took a negative action (e.g., un-liked or hid a post).
Metric Name: Facebook Negative Feedback Unique
Description: The number of people who took a negative action (e.g., un-liked or hid a post).
Metric Name: Facebook Negative Feedback By Type
Description: The number of times people took negative action, broken down by type.
Metric Name: Facebook Negative Feedback By Type Unique
Description: The number of people who took a negative action broken down by type (hide_clicks, hide_all_clicks, report_spam_clicks, unlike_page_clicks).
Metric Name: Facebook Positive Feedback By Type
Description: The number of times people took positive action, broken down by type.
Metric Name: Facebook Positive Feedback By Type Unique
Description: The number of people who took a positive action broken down by type (answer, claim, comment, like, link, other, rsvp).
Facebook Followers Metrics
Metric Name: Facebook Fans Online
Description: The number of your fans who saw any posts on Facebook on a given day, broken down by hour of the day in PST/PDT.
Metric Name: Facebook Fans Online Per Day
Description: The number of your fans who saw any posts on Facebook on a given day.
Metric Name: Facebook Fans Paid v/s Organic
Description: The number of new people who have liked your Page broken down by paid and non-paid.
Facebook Page Reach & Impression Metrics
Metric Name: Facebook Page Impressions
Description: The number of times any content from your Page or about your Page entered a person's screen. This includes posts, stories, ads, as well other content or information on your Page.
Metric Name: Facebook Page Reach
Description: The number of people who had any content from your Page or about your Page enter their screen. This includes posts, stories, check-ins, ads, social information from people who interact with your Page, and more.
Metric Name: Facebook Page Impressions Paid
Description: The number of times any post or story content from your Page or about your Page entered a person's screen through paid distribution such as an ad.
Metric Name: Facebook Page Reach Paid
Description: The number of people who had any content from your Page or about your Page enter their screen through paid distribution such as an ad.
Metric Name: Facebook Page Impressions Organic
Description: The number of times any post or story content from your Page or about your Page entered a person's screen through unpaid distribution.
Metric Name: Facebook Page Reach Organic
Description: The number of people who had any content from your Page or about your Page enter their screen through unpaid distribution. This includes posts, stories, check-ins, social information from people who interact with your Page, and more.
Metric Name: Facebook Page Impressions Viral
Description: The number of times any content from your Page or about your Page entered a person's screen with social information attached. Social information displays when a person's friend interacted with your Page, post or story. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page, and checks into your Page.
Metric Name: Facebook Page Reach Viral
Description: The number of people who had any content from your Page or about your Page enter their screen through with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with your Page, post or story. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page, and checks into your Page.
Metric Name: Facebook Page Impressions Non-Viral
Description: The number of times any content from your Page entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with your Page, post or story. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page, and checks into your Page.
Metric Name: Facebook Page Reach Non-Viral
Description: The number of people who had any content from your Page enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with your Page, post or story. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page, and checks into your Page.
Metric Name: Facebook Page Impressions By Story
Description: Total impressions of posts published by a friend about your Page by type (check-in, coupon, event, fan, mention, page post, question, user post, other)
Metric Name: Facebook Page Impressions By Story Unique
Description: The number of people who saw posts published by a friend about your Page by type (check-in, coupon, event, fan, mention, page post, question, user post, other)
Metric Name: Facebook Page Impressions By City
Description: The number of people who have seen any content associated with your Page by city.
Metric Name: Facebook Page Impressions By Country
Description: The number of people who have seen any content associated with your Page by country.
Metric Name: Facebook Page Impressions By Locale
Description: The number of people who have seen any content associated with your Page by user-selected language.
Metric Name: Facebook Page Impressions By Gender & Age
Description: The number of people who saw any content by your Page or about your Page, grouped by age and gender. This number is an estimate.
Metric Name: Facebook Page Impressions Breakdown
Description: The number of people your Page reached broken down by how many times people saw any content about your Page.
Metric Name: Facebook Page Impressions Viral Breakdown
Description: The number of people your Page reached from a story published by a friend, broken down by how many times people saw stories about your Page.
Facebook Post Reach & Impression
Metric Name: Facebook Post Impressions
Description: The number of times your Page's posts entered a person's screen. Posts include statuses, photos, links, videos, and more.
Metric Name: Facebook Post Reach
Description: The number of people who had any of your Page's posts enter their screen. Posts include statuses, photos, links, videos, and more.
Metric Name: Facebook Post Impressions Paid
Description: The number of times your Page's posts entered a person's screen through paid distribution such as an ad.
Metric Name: Facebook Post Reach Paid
Description: The number of people who had any of your Page's posts enter their screen through paid distribution such as an ad.
Metric Name: Facebook Post Impressions Organic
Description: The number of times your Page's posts entered a person's screen through unpaid distribution.
Metric Name: Facebook Post Reach Organic
Description: The number of people who had any of your Page's posts enter their screen through unpaid distribution.
Metric Name: Facebook Post Impressions Viral
Description: The number of times your Page's posts entered a person's screen with social information attached. Social information displays when a person's friend interacts with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Metric Name: Facebook Post Reach Viral
Description: The number of people who had any of your Page's posts enter their screen with social information attached. As a form of organic distribution, social information displays when a person's friend interacts with your Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page, and checks into your Page.
Metric Name: Facebook Post Impressions Non-Viral
Description: The number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page, and checks into your Page.
Metric Name: Facebook Post Reach Non-Viral
Description: The number of people who had any posts by your Page enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page, and checks into your Page.
Metric Name: Facebook Post Impressions Breakdown
Description: The number of people who saw your Page posts, broken down by how many times people saw your posts.
Facebook Page Post Reaction Metrics
Metric Name: Facebook Post Reactions Like
Description: The total number of "Like" post reactions on your page.
Metric Name: Facebook Post Reactions Love
Description: The total number of "Love" post reactions on your page.
Metric Name: Facebook Post Reactions Wow
Description: The total number of "Wow" post reactions on your page.
Metric Name: Facebook Post Reactions Haha
Description: The total number of "Haha" post reactions on your page.
Metric Name: Facebook Post Reactions Sorry
Description: The total number of "Sorry" post reactions on your page.
Metric Name: Facebook Post Reactions Anger
Description: The total number of "Angry" post reactions on your page.
Metric Name: Facebook Post Reactions Total
Description: The total number of post reactions on your page.
Facebook Page Fan Metrics
Metric Name: Facebook Page Fans
Description: The total number of people who have liked your Page.
Metric Name: Facebook Page Likes By Locale
Description: Aggregated language data about the people who like your Page based on the default language setting selected when accessing Facebook.
Metric Name: Facebook Page Likes By City
Description: Aggregated Facebook location data, sorted by city, about the people who like your Page.
Metric Name: Facebook Page Likes By Country
Description: The number of people, aggregated per country, that like your Page. Only the 45 countries with the most people that like your Page are included.
Metric Name: Facebook Page Likes By Gender & Age
Description: The number of people who saw any of your posts at least once, grouped by age and gender. Aggregated demographic data is based on a number of factors, including age and gender information users provide in their Facebook profiles. This number is an estimate.
Metric Name: Facebook Page New Fans
Description: The number of new people who have liked your Page.
Metric Name: Facebook Page Likes New Unique
Description: The number of new people who have liked your Page.
Metric Name: Facebook Page Likes Unique
Description: The number of people who liked your Page, broken down by the most common places (Ads, Newsfeed, Page suggestions, Restored likes from reactivated accounts, Search & Your page) where people can like your Page.
Metric Name: Facebook Page Likes Unique Breakdown
Description: The number of people who liked your Page, broken down by the most common places (Ads, Newsfeed, Page suggestions, Restored likes from reactivated accounts, Search & Your page) where people can like your Page.
Metric Name: Facebook Page Unlikes
Description: The number of people who unliked your Page.
Metric Name: Facebook Page Unlikes
Description: The number of people who unliked your Page.
Metric Name: Facebook Page Unlikes Breakdown
Description: The number of people who unliked your Page, broken down by the most common ways people can, unlike your Page.
Facebook Page Video Metrics
Description: Metric Name: Facebook Video Views
Description: The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, excluding any time spent replaying the video.
Metric Name: Facebook Video Views Paid
Description: The number of times your Page's promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, video views are counted separately and exclude any time spent replaying the video.
Metric Name: Facebook Video Views Organic
Description: The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, excluding any time spent replaying the video.
Metric Name: Facebook Video Views Breakdown
Description: The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, broken down by total, paid, and non-paid. During a single instance of a video playing, excluding any time spent replaying the video.
Metric Name: Facebook Video Views Autoplayed
Description: The number of times your Page's videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, excluding any time spent replaying the video.
Metric Name: Facebook Video Views Click to Play
Description: The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds after people clicked play. During a single instance of a video playing, excluding any time spent replaying the video.
Metric Name: Facebook Video Views Unique
Description: The number of people who viewed your Page's videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, excluding any time spent replaying the video.
Metric Name: Facebook Video Repeat Views
Description: The number of times your Page's videos were replayed for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
Metric Name: Facebook Video Views (30 sec)
Description: The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, excluding any time spent replaying the video.
Metric Name: Facebook Video Views Paid (30 sec)
Description: The number of times your Page's promoted videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. For each impression of a video, video views are counted separately and exclude any time spent replaying the video.
Metric Name: Facebook Video Views Organic (30 sec)
Description: The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, by organic reach. During a single instance of a video playing, excluding any time spent replaying the video.
Metric Name: Facebook Video Views Autoplayed (30 sec)
Description: The number of times your Page's autoplay videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, excluding any time spent replaying the video.
Metric Name: Facebook Video Views Click To Play (30 sec)
Description: The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds after people clicked play. During a single instance of a video playing, excluding any time spent replaying the video.
Metric Name: Facebook Video Views Unique (30 sec)
Description: The number of people who viewed your Page's videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, excluding any time spent replaying the video.
Metric Name: Facebook Video Repeat Views (30 sec)
Description: The number of times your Page's videos replayed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds.
Metric Name: Facebook Video Views (10 sec)
Description: The number of times your Page's promoted videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
Metric Name: Facebook Video Views Paid (10 sec)
Description: The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. During a single instance of a video playing, excluding any time spent replaying the video.
Metric Name: Facebook Video Views Organic (10 sec)
Description: The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. During a single instance of a video playing, excluding any time spent replaying the video.
Metric Name: Facebook Video Views Autoplayed (10 sec)
Description: The number of times your Page's videos automatically played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, excluding any time spent replaying the video.
Metric Name: Facebook Video Views Click To Play (10 sec)
Description: The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds after people clicked play. During a single instance of a video playing, excluding any time spent replaying the video
Metric Name: Facebook Video Views Unique (10 sec)
Description: The number of people who viewed your Page's videos for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, excluding any time spent replaying the video.
Metric Name: Facebook Video Views Repeat (10 sec)
Description: The number of times your Page's videos replayed for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds
Metric Name: Facebook Post Video Views Autoplayed (30 sec)
Description: The number of times your post's autoplay video played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, excluding any time spent replaying the video.
Metric Name: Facebook Post Video Views Clicked to Play (30 sec)
Description: The number of times your post's video played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds after people clicked play. During a single instance of a video playing, excluding any time spent replaying the video.
Metric Name: Facebook Post Video Views Organic (30 sec)
Description: The number of times your post's video played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, by organic reach. During a single instance of a video playing, excluding any time spent replaying the video.
Metric Name: Facebook Post Video Views Paid (30 sec)
Description: The number of times your promoted post's video played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. For each impression of a video, video views are counted separately and exclude any time spent replaying the video.
Metric Name: Facebook Post Video Views Unique (30 sec)
Description: The number of people who viewed your post's video for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, excluding any time spent replaying the video.
Metric Name: Facebook Video Views Time
Description: The total time, in milliseconds, people viewed your Page's video.
Facebook Page View Metrics
Metric Name: Facebook Page View Total
Description: The number of times your Page has been viewed by logged in and logged out people.
Metric Name: Facebook Page View Logout
Description: The number of times your Page has been viewed by people not logged in to Facebook.
Metric Name: Facebook Page Views Login Total
Description: The number of times your Page has been viewed by people logged in to Facebook.
Metric Name: Facebook Page View Reach
Description: The total number of people who saw any activity from your Facebook Page(s) such as your posts, posts to your Page, ads, mentions, and check-ins during the selected time period.
Metric Name: Facebook Page View Impressions
Description: The total number of Pageviews from both Facebook users (users who are logged in) and users who are not logged in or don’t have a Facebook account at all.
Metric Name: Facebook Page Views By External Referrals
Description: Top referring external domains sending traffic to your Page.
Metric Name: Facebook Page Views By Profile Tab
Description: The number of people who have viewed each tab of your Page profile.
Metric Name: Facebook Page Views Login By Profile Tab
Description: The number of people logged in to Facebook who have viewed your Page, broken down by each tab.
Metric Name: Facebook Page Views Login By Internal Referer
Description: The number of people logged in to Facebook who have viewed your Page, broken down by the internal referrer within Facebook.
Metric Name: Facebook Page Views Login By Site
Description: The number of people logged in to Facebook who have viewed your Page profile, broken down by the type of device.
Metric Name: Facebook Page Views Login By Gender & Age
Description: The number of people logged in to Facebook who have viewed your Page profile, broken down by gender group.
Metric Name: Facebook Page Views Login By Referer
Description: The number of people logged in to Facebook who have viewed your Page, broken down by the referral source.
Facebook Page Content Metrics
Metric Name: Facebook Content Activity By Action Type Unique
Description: The number of stories about your Page's stories, by story type like checkin, coupon, event, fan, mention, page post, question, user post & other.
Metric Name: Facebook Content Activity By Gender & Age
Description: The number of People Talking About the Page by user age and gender. This number is an estimate.
Metric Name: Facebook Content Activity By City
Description: The number of People Talking About the Page by user city.
Metric Name: Facebook Content Activity By Country
Description: The number of people, aggregated per country, that are talking about your Page. Only the 45 countries with the most people talking about your page are included.
Metric Name: Facebook Content Activity By Locale
Description: The number of people talking about the Page by user language.
Metric Name: Facebook Page Views Login
Description: The number of people logged in to Facebook who have viewed your Page.
Metric Name: Facebook Content Activity
Description: The number of stories created about your Page (Stories).
Metric Name: Facebook Content Activity By Action
Description: The number of stories about your Page's stories, by story type like check-in, coupon, event, fan, mention, page post, question, user post & other.
Instagram Metrics
These metrics help you stay in line with your strategies and evaluate your efforts with on-point reporting for your Instagram business profiles. Review and export reports on activity, performance, growth, engagement, and more.
Instagram Email Metrics
Metric Name: Instagram Email Contacts
Description: The total number of taps on the email link in your Instagram profile(s) over the specified time period.
Instagram Followers Metrics
Metric Name: Instagram Followers Count
Description: The total number of followers on your connected Instagram profile(s).
Metric Name: Instagram Followers
Description: This metric includes insights on the age, gender, country, city, and online status of your followers.
Metric Name: Instagram Online Followers
Description: The total number of your followers who were online during the specified time period.
Instagram Audience Demography
Metric Name: Audience City
Description: The name of cities where your audience currently lives.
Metric Name: Audience Country
Description: The countries of your followers.
Metric Name: Audience Gender & Age
Description: The gender and age distribution of your followers.
Metric Name: Audience Locale
Description: The locales by country codes of your followers.
Instagram Customer Action Metrics
Metric Name: Instagram Direction Clicks
Description: The number of taps on the directions link in your Instagram profile(s) over the specified time period.
Metric Name: Instagram Impressions
Description: The total number of times your posts, stories, and promotions have been viewed. Does not include profile views.
Metric Name: Instagram Phone Call Clicks
The number of taps on the call link in your Instagram profile(s) over the specified time period.
Instagram Profile Metrics
Metric Name: Instagram Profile Views
Description: The number of unique accounts that have viewed your connected Instagram profile(s) within the specified period.
Metric Name: Instagram Reach
Description: The number of unique accounts that have seen your post/story. Story data does not include highlights, live video stories, or reshares.
Metric Name: Instagram Text Message Clicks
Description: The number of taps on the text message link in your Instagram profile(s) over the specified time period.
Metric Name: Instagram Website Clicks
Description: The number of taps on the website link in your Instagram profile(s) over the specified time period.
These metrics give you on-point insights for your LinkedIn profiles and company pages. Statusbrew offers reports for LinkedIn on key parameters such as activity, engagement, impressions, growth, post-performance, audience demography, sentiments, and more.
LinkedIn Followers Metrics
Metric Name: LinkedIn Followers
Description: The total number of organic and paid followers of your company page(s) associated by country, industry, seniority level, job function, and company sizes.
Metric Name: LinkedIn Followers (Organic)
Description: The total number of organic followers of your company page(s) associated by country, industry, seniority level, job function, and company sizes.
Metric Name: LinkedIn Followers (Paid)
Description: The total number of paid followers of your company page(s) associated by country, industry, seniority level, job function, and company sizes.
LinkedIn Company Page Metrics
Metric Name: LinkedIn Company Page CTA Clicked
Description: The total number of clicks your custom CTA button (contact us, learn more, etc) has received during the selected time period.
Metric Name: LinkedIn Company Page CTA Clicked
Description: The total number of clicks your custom CTA button (contact us, learn more, etc) has received during the selected time period.
Metric Name: LinkedIn Company Page Impressions
Description: The total number of times each update you make on your LinkedIn company page(s) reaches your audience during the specified time period.
Metric Name: LinkedIn Company Page Reach
Description: The total number of people who had any content from your Page or about your Page enter their screen.
YouTube
These metrics give you an all-encompassing view of all your YouTube channel(s) and how your videos translate into business success.
YouTube View Metrics
Metric Name: Youtube Views
Description: The total number of organic video views your YouTube channel(s) acquired over the selected time period.
Metric Name: Youtube Red Views
Description: The total number of organic video views by YouTube Red members received by your channel.
YouTube Engagement Metrics
Metric Name: Youtube Comments
Description: The number of organic comments on videos received by your channel
Metric Name: Youtube Likes
Description: Total number of organic likes received by your channels.
Metric Name: Youtube Dislikes
Description: Total number of organic dislikes received by your channel.
Metric Name: Youtube Shares
Description: The total number of organic video shares received by your channels.
YouTube Watch Metrics
Metric Name: Youtube Estimated Minutes Watched
Description: The total estimated number of minutes watched received by your channel's videos.
Metric Name: Youtube Estimated Red Minutes Watched
Description: The total estimated number of minutes watched by YouTube Red members received by your channel's videos.
Metric Name: Youtube Average View Duration (seconds)
Description: The average view duration received by your channel's videos.
Metric Name: Youtube Average View Percentage
Description: The average percentage of video playback for your channel.
YouTube CTR
Metric Name: Youtube Annotation Click-Through Rate
Description: The percentage of annotations that viewers clicked to the total number of clickable annotation impressions.
Metric Name: Youtube Annotation Close Rate
Description: The percentage of annotation impressions that were closed by the viewer.
YouTube Subscriber Metrics
Metric Name: Youtube Subscribers Gained
Description: The total number of organic subscribers gained by your channels.
Metric Name: Youtube Subscribers Lost
Description: The total number of organic subscribers lost by your channels
Google My Business
These metrics give you a detailed analysis of all your Google My Business store listings.
Dive deep into a specific location, group a few, or consider the entire business chain. Understand your customers at each level with accurate and detailed data available in real-time with Statusbrew Reports Lab to drive strategic decision-making and have an edge over the competition.
Metric Name: Google My Business Queries
Description: The number of customers that find your business and how they find you, grouped by the date of their query. Customers may find your listing while searching for your business name, address, category, product, service, or brand related to your business.
Metric Name: Google My Business Views
Description: The Google services(like maps or search) that customers use to find your business.
Metric Name: Google My Business Actions
Description: The number of actions (like driving directions, website, or phone) that customers take and how they act while viewing your listing.
Metric Name: Google My Business Photo Views
Description: The number of times your business photos have been viewed on the listing either by customers or merchants.
Metric Name: Google My Business Local Post
Description: The number of times the local post was viewed on Google Search.
Metric Name: Google My Business Updated Ratings
Description: Updated Ratings shows the way your ratings and reviews were updated, including the effect your replies had on those updates.
Metric Name: Google My Business Rating
Description: The total rating of your listing with or without comments during the reporting period.
Metric Name: Google My Business Review Total
Description: The total number of reviews (with or without comments) received on your listing during the reporting period.